Google Ads + AdSense with AI bots, start to finish

A full lesson and guide: we build a real Google Ads campaign for bottutorials.com, explain conversion tracking, show how bots raise conversions, and walk through AdSense for publishers, with honest math on both sides.

Full video lesson · coming soon

The full horizontal video lesson (about 13–14 minutes, 12 chapters) is coming soon to the Bot Tutorials YouTube channel. Narration is AI-generated.

Chapters

1. 00:00 Intro: what you'll learn
2. 01:10 Two sides of one marketplace
3. 02:06 Plan before you click
4. 03:27 Start the campaign
5. 04:20 Bidding: Maximize clicks, capped
6. 05:39 Who sees your ads
7. 06:26 Keywords and ads
8. 07:31 Budget, review, publish
9. 08:50 Track conversions with GA4
10. 09:36 How bots raise conversions
11. 11:17 The AdSense side
12. 12:58 Honest money math

What you'll learn

• Build a real Google Ads Search campaign on a $5/day budget, start to finish
• Cap your cost per click with Maximize clicks
• Track conversions with Google Analytics 4
• Seven ways AI bots raise your conversion rate
• The AdSense side: get paid for ad space on your own site
• Honest money math on both sides

Two sides of one marketplace

Google Ads is for advertisers: you pay when someone clicks your ad. AdSense is for publishers: advertisers bid for ad space on your site and Google shares the revenue. Google says publishers receive 80% of AdSense for content revenue after the advertiser platform's fee (about 68% when the buyer uses Google Ads) [11].

Our real campaign for bottutorials.com

The video shows a real screen recording of us building this campaign. Private account details are hidden.

Step by step

1. New campaign → create without a goal's guidance → choose Search.
2. Name it clearly and pick results such as website visits; enter your site.
3. Bidding: focus on clicks (Maximize clicks) and tick Set a maximum cost per click bid limit. Google notes a cap that's too low may keep the strategy from reaching its goal, and suggests giving it a few days or weeks [1].
4. Settings: keep Search Network, turn off Display Network, target one country and language.
5. Keywords: paste a phrase-match list ("keyword" in quotes) [7]. Check volumes in Keyword Planner [8].
6. Ad: a responsive search ad takes 3–15 headlines (30 characters) and 2–4 descriptions (90 characters) [2].
7. Budget: set a custom daily amount. Some days can spend more than the daily average, but the month is capped at the daily budget × the average days in a month [9].
8. Review and publish, then let it learn.

Maximize clicks vs. Maximize conversions

Maximize clicks gets as many clicks as possible within budget [1]; it buys traffic, not results. Once conversion tracking is in place [3], you can test Maximize conversions. The easy route: mark the action as a key event in Google Analytics 4, link GA4 and Google Ads, and import it as a conversion [4].

How bots raise conversions

1. Write 15 headline and 4 description variants for responsive search ads.
2. Build keyword and negative keyword lists [6] (jobs, login, download…).
3. Audit the landing page as a skeptical visitor: does it deliver the ad's promise in 5 seconds?
4. Design A/B tests that change one thing at a time.
5. Review the search terms report weekly [5]: flag waste, add negatives, spot new ad groups.
6. Refresh tired ad copy every few weeks.
7. Add a chat helper on the landing page to answer questions.

The AdSense side (publishers)

In the video these screens are recreated demos with example data, not product screenshots.

1. Sign up (you must be 18+, with your own original content that follows the program policies) [10][15].
2. Connect your site: AdSense code snippet in the <head>, an ads.txt snippet, or a meta tag.
3. Add ads.txt at your site root: google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0. Google calls it not mandatory but highly recommended [12].
4. Request review. When the site is Ready and ads.txt is Authorized, ads can appear within about an hour [12].
5. Turn on Auto ads per site, choose formats and ad load, exclude pages [13]; or create manual ad units.
6. Watch Reports (earnings, page RPM), Optimization, Brand safety blocking.
7. Payments: in USD you're paid at a $100 balance; identity verification at $0 and address verification at $10 [14].

Honest money math

Publisher earnings ≈ page views ÷ 1,000 × page RPM. The $2–$15 page RPM range is our illustrative assumption, not a Google figure; real RPM varies widely by topic, country and season. Judge ads by engaged visits and conversions, not clicks.

Sources

Checked Oct 30, 2026. Google changes its products often; check these pages before you act.

1. Google Ads Help: About Maximize clicks bidding
2. Google Ads Help: About responsive search ads
3. Google Ads Help: About conversion tracking
4. Google Ads Help: Link Google Analytics 4 and Google Ads; create conversions from GA4 key events
5. Google Ads Help: About the search terms report
6. Google Ads Help: About negative keywords
7. Google Ads Help: About keyword matching options
8. Google Ads Help: Use Keyword Planner
9. Google Ads Help: About average daily budgets
10. AdSense Help: Eligibility requirements
11. AdSense Help: AdSense revenue share
12. AdSense Help: Ads.txt guide
13. AdSense Help: About Auto ads
14. AdSense Help: Payment thresholds
15. AdSense Program policies