AI bot techniques for journalism & communications
Practical, low-risk ways reporters, editors and PR/comms teams are using AI bots. Each one keeps a person in charge of the result.
1. Document summaries
Summarize public records with page cites.
2. Transcription cleanup
Clean transcripts; check quotes against audio.
3. Headline and SEO variants
Generate options; editors choose.
4. Press release drafts
Draft from approved facts.
5. Interview prep
Question lists from background research.
Ready-made versions are on the starter prompts page.
Accuracy and ethics, every time
- Confidentiality: never paste client, patient, student, employee or customer personal data (PII/PHI) into a public bot. Use tools your organization has approved, with contract terms that cover data use, or remove identifiers first.
- Verify everything: bots can invent citations, case law, statistics, doses, code sections and quotes that look real. Check each one against the original source before you rely on it.
- Not professional advice: these tutorials teach you how to use AI tools. They are not legal, medical, tax, financial or engineering advice.
- A human professional is responsible: the licensed or accountable person reviews, decides and signs. The bot drafts; you own the result.
- Prices change: we don't list product prices. Check each vendor's official pricing page.
Official sources for this section
- SPJ Code of Ethics: journalism ethics
- Poynter: AI ethics guidelines: newsroom AI policy starter
- PRSA Code of Ethics: PR ethics
- AP Stylebook: style
Links checked Oct 30, 2026. Rules differ by state and country; follow your licensing body and employer policy.
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