AI bots for marketing: techniques, prompts and official rules
Use AI bots to brainstorm, draft and repurpose content, while claims stay truthful, disclosures stay clear and the brand voice stays human. Written for marketers, content and social teams.
The lessons
Bot techniques
5 practical ways marketers, content and social teams can use AI bots today, with what to check.
Key concepts
The rules, risks and ideas you need before you use a bot at work.
Starter prompts
3 copy-ready prompts with built-in guardrails.
Workflows
Step-by-step workflows where the bot drafts and a person approves.
Accuracy and ethics
Confidentiality, verification and responsibility, made specific.
Starter resources
Official, link-checked sources to learn the rules from the source.
Try one now
Angle brainstorm:
Give me 20 campaign angles for [PRODUCT] aimed at [AUDIENCE]. For each: hook, core benefit, proof we would need to substantiate it.More in starter prompts. New to bots? Start with the general guides on catching made-up answers.
Questions
Do I have to disclose AI-written content?
Not generally by federal law, but endorsements and reviews have strict rules. Check platform policies too.
Accuracy and ethics, every time
- Confidentiality: never paste client, patient, student, employee or customer personal data (PII/PHI) into a public bot. Use tools your organization has approved, with contract terms that cover data use, or remove identifiers first.
- Verify everything: bots can invent citations, case law, statistics, doses, code sections and quotes that look real. Check each one against the original source before you rely on it.
- Not professional advice: these tutorials teach you how to use AI tools. They are not legal, medical, tax, financial or engineering advice.
- A human professional is responsible: the licensed or accountable person reviews, decides and signs. The bot drafts; you own the result.
- Prices change: we don't list product prices. Check each vendor's official pricing page.
Official sources for this section
- FTC: Advertising and Marketing: truth in advertising
- FTC: Endorsement Guides FAQ: disclosures
- U.S. Copyright Office: AI: copyright and AI
Links checked Oct 30, 2026. Rules differ by state and country; follow your licensing body and employer policy.
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