AI bots for sales: techniques, prompts and official rules
Use AI bots to research accounts, prep calls and draft follow-ups, while keeping outreach honest and compliant. Written for account executives, SDRs and sales managers.
The lessons
Bot techniques
5 practical ways account executives, SDRs and sales managers can use AI bots today, with what to check.
Key concepts
The rules, risks and ideas you need before you use a bot at work.
Starter prompts
3 copy-ready prompts with built-in guardrails.
Workflows
Step-by-step workflows where the bot drafts and a person approves.
Accuracy and ethics
Confidentiality, verification and responsibility, made specific.
Starter resources
Official, link-checked sources to learn the rules from the source.
Try one now
Discovery questions:
Write 12 discovery questions for a [ROLE] at a [INDUSTRY] company considering [SOLUTION]. Group by situation, problem, impact and decision process.More in starter prompts. New to bots? Start with the general guides on catching made-up answers.
Questions
Can I send AI voice calls?
The FCC has ruled AI-generated voices count as artificial voices under the TCPA, so consent rules apply.
Accuracy and ethics, every time
- Confidentiality: never paste client, patient, student, employee or customer personal data (PII/PHI) into a public bot. Use tools your organization has approved, with contract terms that cover data use, or remove identifiers first.
- Verify everything: bots can invent citations, case law, statistics, doses, code sections and quotes that look real. Check each one against the original source before you rely on it.
- Not professional advice: these tutorials teach you how to use AI tools. They are not legal, medical, tax, financial or engineering advice.
- A human professional is responsible: the licensed or accountable person reviews, decides and signs. The bot drafts; you own the result.
- Prices change: we don't list product prices. Check each vendor's official pricing page.
Official sources for this section
- FTC: CAN-SPAM Act compliance guide: email rules
- FCC: Telephone Consumer Protection: robocalls and texts
- FTC: Advertising and Marketing: truthful claims
Links checked Oct 30, 2026. Rules differ by state and country; follow your licensing body and employer policy.
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